At INFOR, everyone calls her “Xiaochuan”.
Born in 2003 and now 23, Zeng Jinyin, who goes by Bree, grew up in Yunfu, Guangdong, and currently leads the Middle East market for INFOR's international sales department. That is her title, but it is far from the whole story.
Meet Bree for the first time and her energy is hard to resist. Her eyes crinkle when she smiles, she speaks crisply, and she carries a natural ease, like afternoon sunshine in southern China: bright but never harsh. Don't be fooled by her cheerful manner, though. Beneath it is a decisive and straightforward young woman.
As a person, she is sincere and open, never affected or timid. At work, she is quick and decisive and never lets things drag. At 23 she has a steadiness beyond her years: positive, optimistic and quick to laugh, serious about her work and passionate about life, willing to take risks and seemingly never short of energy. Spend time with her and you realize that a truly sunny personality does exist, and it is standing right in front of you.
Bree: Light in Her Eyes, a Road Under Her Feet
“As long as there is light in your eyes, there is a road under your feet.” Bree says it often.
In just a few months since joining INFOR's international sales team, she has gone from newcomer to a core member of the team, independently taking charge of the strategically important Middle East market.
The Middle East is vast and full of opportunity, but competition is fierce and the challenges are many. Many young people shy away from business travel, unfamiliar environments and complex overseas markets. Bree volunteers to go, again and again. Before every trip she plans in detail, with all work scheduled in advance and every goal clearly defined. And she never comes back empty-handed: each trip brings a breakthrough, results and real business.
She speaks fluent English and communicates with ease, a natural fit for international sales, yet she never stops improving. On weekends and holidays, when others are resting, you can often find her quietly working in the office, reviewing accounts, looking back on her work, building her product knowledge and developing herself. That combination of clarity, self-discipline and self-motivation is rare among young people today.
Cheerful but never frivolous, young but extremely reliable, easy to laugh with yet steady, firm and principled in her work. That is Bree, a 23-year-old who wears her drive on her sleeve.
Bree at Work: Serious and Full of Fire
Look at Bree's working day and you will see someone who seems to run nonstop.
With customers she is sincere, relaxed and warm, so that even clients far away can feel the warmth and professionalism coming from China. Developing the Middle East market is never easy: time differences, culture and business customs all present challenges. But Bree doesn't dwell on difficulties or fear them. The harder it gets, the harder she pushes.
Her bold character keeps her calm, decisive and composed when problems arise, and her cheerful nature lets her meet pressure with a smile. She treats every business trip as a chance to grow and every customer as a partner worth valuing. In her calendar there is no “good enough”, only “one more step forward”.
“She has this drive, the kind that says ‘I am going to get this done’,” one colleague says.
In Bree's Words: INFOR Gives Me the Confidence to Go for It
“At INFOR I'm not fighting alone. The company is willing to give young people opportunities and fully supports our growth. That trust gives me the confidence to go for it, and it shows me that every effort I make is seen and supported.”
When she talks about her work and about INFOR, her voice is full of gratitude.
She says she was lucky to find, at the very start of her career, a company like INFOR that respects young people and is willing to lift them up. What she feels here is not a simple boss-and-subordinate relationship, but a team with warmth, support and trust. General Manager Ms. Yang Xiaoyan has said publicly that in Bree she sees her younger self, newly entering the industry and ready to take on anything. That recognition has made Bree even more determined to deliver results for INFOR in the Middle East and live up to that trust.
“As INFOR's bead mills (sand mills) go out into the world, I want to be one of the stones that pave the way,” she says with a smile, her eyes shining.
Not Just One Bree, but a Whole Team Chasing the Light
Bree's story reflects the young people of INFOR.
At INFOR, nobody works alone. Around us are many young people like Bree: honest and kind, upbeat and positive, self-motivated and hard-working. They share the same goals and the same drive. They are not restless, they don't complain and they don't coast. They treat the company's mission as their own and customer trust as a serious responsibility, and they give it their all.
It is this group of spirited, forward-looking young people who have carried INFOR from obscurity to the industry's top three, from breaking through in China to stepping onto the global stage. They embody the defining traits of the INFOR team: professional, resilient, collaborative and caring.
Here there is no lone-hero individualism, only the strength of a team with one goal and one heart. Behind every Bree is an INFOR team where people help each other succeed.
Those Who Chase the Light Go Far; Those Who Share a Goal Go Together
“As long as there is light in your eyes, there is a road under your feet.”
Bree's words fit INFOR's overseas journey just as well.
From a sunny girl in Yunfu, Guangdong, to a pioneer of INFOR's Middle East market, Bree shows through her actions what it means to be bold and keep growing toward the sun. INFOR, for its part, uses its platform, its trust and its team culture to help every young person like Bree who has dreams and drive.
Through Bree's dedication, the strength of the INFOR team and our firm commitment to going global, more customers across the vast Middle East bead mill market will see INFOR's professionalism and craftsmanship, and the strength, resilience and warmth of Chinese manufacturing.
Those who share a goal go together; those who chase the light go far.
May we always stay passionate, bold and growing!